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USDA Grassfed Labeling

On January 12, USDA's Agricultural Marketing Service rescinded the standards for the grassfed marketing claim. These were the minimal standards behind the grassfed label found on meat sold wholesale or retail. The reasons for the rescission are somewhat unclear, but according to AMS representatives, they have reinterpreted their authority and decided that developing and maintaining marketing standards does not fit within their agency


The unfortunate thing for producers who have worked hard to build quality grassfed programs is that, with no common standards in place, they will be competing in the marketplace with the industrial meatpackers who can co-opt the grassfed label.


For Consumers


Once again, consumers lose out on transparency and an understanding of what they're buying. Grassfed has always been a source of some confusion, but now, with no common standards underpinning it, consumers will find it increasingly difficult to trust the grassfed label. Like other mostly meaningless label terms like natural, cage-free, and free-range, grassfed will become just another feel-good marketing ploy used by the major meatpackers to dupe consumers into buying mass-produced, grain-fed, feedlot meat.


For those who want to buy real grassfed with a label they can trust:

  • Buy from a farmer you know, and ask plenty of questions. Do you supplement with grain or grain by-products such as brewers and distillers grain or by-products from ethanol production? Where do you get your animals? Do you use antibiotics or hormones? Do you feed your animals in confinement?
  • If you don't have the luxury of knowing your producer personally, then look for the American Grassfed Approved logo. It's the first and only standard developed by producers, range scientists, veterinarians, animal nutritionists, and other experts that guarantees the meat comes from animals fed a 100-percent forage diet, never confined to a feedlot, never fed antibiotics or hormones, and born and raised on American family farms. No other certification offers those assurances, and no other grassfed program uses true third-party audits to ensure compliance.
  • Avoid buying inexpensive grocery store grassfed. Chances are good that it's imported-- although now that Congress has eliminated County of Origin Labeling, there's no way to be certain-and the animals were probably confined and supplemented with some form of grain.
  • Avoid buying meat with a grassfed percentage on the label. It's either grassfed or it's not. Studies have shown that even a small amount of grain in the animal's diet affects the nutritional profile of the meat. 

American Grassfed Association is the industry pioneer and leader, being the first organization to institute standards that most closely match what consumers want when they buy grassfed. The organization is led by American family farmers who have been in the business for decades, and who understand the unique challenges of producing products from healthy animals that are good for people, good for the planet, and good for rural communities.


Recent newsletter release by AGA. If you have questions, please email to

Health Benefits of Grass Fed Beef

Health Benefits of Grass Fed Beef

  • Recent studies have uncovered the large difference in carotenoid content between grass-fed and conventionally fed beef. Grass-fed beef may contain more than twice the amount of beta-carotene and lutein present in conventionally fed beef.
  • The cholesterol content of grass-fed beef has repeatedly been shown to be lower than the cholesterol content in beef from conventionally fed animals.
  • You’ll find yourself getting 500-800 milligrams of CLA (conjugated linoleic acid) from a 4-ounce serving of grass-fed beef. This amount is approximately two to three times greater than the amount found in non grass-fed beef. CLA is unique in its chemical structure, and this uniqueness is associated with an increasing list of health benefits, including immune and inflammatory system support, improved bone mass, improved blood sugar regulation, reduced body fat, reduced risk of heart attack, and maintenance of lean body mass.
  • Grass-fed beef also contains greater amounts of vaccenic acid than conventionally fed beef. Various bacteria in our digestive tract are able to convert vaccenic acid into CLA once we’ve consumed grass-fed beef, and this process can further increase the practical amount of CLA that we receive from grass-fed animals.
  • The omega-3 fat content of grass-fed beef varies, but is higher in grass fed cows. Some recent studies show up to 3.5 grams of total omega-3 fats in 4 ounces of grass-fed beef.

New Spring Pricing on Arizona Raised Lamb

Spring Pricing (limited time)

Arizona Grass Fed Lambs are raised by the "old ranching methods," feeding them food that is as close as possible to their native diets. No corn, feed grains, animal or industrial feed by-products are used to finish the lambs. We do not implant the animals with hormones or feed them growth-promoting additives. Animals raised on pasture live very low-stress lives. As a result of their superb nutrition and lack of stress, they are superbly healthy. When eating Grass Fed Lamb you are eating food that is nutritious, wholesome, and delicious.

We have chosen Arizona breeds of lamb that yields a mild and tender flavor. These breeds of sheep are much different than a New Zealand or Australian breed of sheep. New Zealand and Australian sheep are typically found in the average grocery store. These lambs often taste very strong and gamy because they are bred for their wool not their meat.

We acquire the Arizona Grass Fed Lambs from ranchers that respect our belief in raising lambs in the most humane and natural methods. The average age of our grass fed lambs are 9 to 12 months old at the time of processing. Our Arizona product is available year round in limited quantities. We sell whole, half, quarter, or individual cuts of lamb at Farmers Markets,. See our website for more details. Prices per lb are on package weights. CURRENT PRICES ARE SUBJECT TO CHANGE

Whole Lamb     40-50 lbs. $10.25 / lb.
Half Lamb         20-25 lbs. $10.50/ lb.
Quarter Lamb  10-12 lbs. $11.00 / lb.
Loin Chops 1"  4 chops in each package $21.50 / lb.
Shoulder Roasts or Chops $12.50 / lb.
Rib Roast (Rack of Lamb) $21.50 / lb.
Sirloin Chops and Kebobs $14.50 / lb.
Leg of Lamb Bone In (whole or split) $14.50 / lb.
Leg of Lamb Boneless (whole or split)        $18.50 / lb.
Stew Meat $11.95 / lb.
Ground Meat $11.95 / lb.
Ribs $8.00 / lb.
Shanks $9.95 / lb.
Organ Meats (heart, liver, kidney, tongue) $4.00 / lb.


Top 5 Reasons You Should Be Serving Grass Fed Beef
1. Beef the way nature intended

Unlike feedlots that bulk their animals up with grains that are unnatural to the bovine diet and laden with growth hormones, grass feeding ranches allow cows to consume the chemical free, grass diet nature intended for them.

2.  More Nutritious Bang for Your Buck

Grass fed beef has less total fat, saturated fat, cholesterol and calories. It also has more Vitamin E, beta-carotene, Vitamin C and health promoting fats, including Omega 3 Fatty Acids and conjugated linoleic acid (CLA). Ounce per ounce, that means more nutrition for your family dollar.

3.  We Raise Happy, Healthy Cows

Our animals are raised in an open, stress-free environment. They eat when they like, drink when they’re thirsty and find a bit of shade if they get too warm. They also receive daily care from our family to ensure that they stay healthy and happy. When they are finally harvested, it is done using the most humane, stress-reducing techniques available.

4.  Grass Fed is Environmentally Friendly

Manure is not a waste management issue for us. It stays where it is until it becomes fertilizer to grow more grass. No hauling, no storage, no treatment ponds. It’s that easy.

5.  JH Grass Fed Beef Values Our Happy Customers

More convenient and cost effective than the local butcher, we ship our beef directly to you which means that we are able to keep our overhead low and prices lower. If there is something special that you would like, or if you have an idea of how we might serve you better, give us a call. That is the advantage of buying local from JH Grass Fed Beef.